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Finding the best rank tracking software is hard. The range of available services is huge. This article compares the leading products.
Top 15 Best Rank Tracking Software in 2020 – Complete List
The (best) rank tracking software allows you to check and analyze the positions of keywords that a website ranks for in SERPs (search engine results pages). Without such tools, determining the organic positions of keywords and executing effective SEO strategies could be difficult.
Tracking your rankings provides you with the information you need to scrutinize the position of your website in organic search results. It’s what you need to monitor your rankings over time and take your SEO efforts to the next level.
Therefore, you need a good rank tracking software to derive useful insights that you can incorporate into your digital marketing strategy and improve your site’s performance.
To assist you in making the right decision on the one to go for in 2020, we reviewed several tracking tools available out there. Ultimately, we came up with an unbiased list of the top 15 best rank tracking software.
Here is a table that summarizes our findings:
| Tool | Main Features | Price | |
| 1 | Ranktrackify | Daily keyword updates, 200+ countries, desktop & mobile tracking | 14 day free trial period, plans starting at 7$ |
| 2 | Ahrefs | Monitor organic search rankings, visualize SEO progress, track desktop and mobile rankings | Free trial period and paid plans from $99 to $999 per month |
| 3 | SEMrush | Monitor organic search rankings, track location-based keywords, view rankings in different devices | Free trial period and paid plans from $99.95 to $399.95 per month |
| 4 | SERPWatcher | Track site performance in SERP, monitor desktop and mobile searches, use metrics to assess rankings | Free trial period and paid plans from $29.90 per month |
| 5 | AuthorityLabs | Monitor SEO performance, track performance by locality, monitor competitors’ SERPs rankings | Free trial period and paid plans from $49 to $450 per month |
| 6 | SE Ranking | Monitor keyword positions, derive insights from top 100 search results, white-label the tool | Free trial period and paid plans from $23.4 per month |
| 7 | AccuRanker | Track search engine results, monitor mobile and desktop searches, use metrics to assess rankings | Free version and paid plans from $99 per month |
| 8 | Keyword Rank Checker | Track website rankings, check competitors’ rankings | Free |
| 9 | Advanced Web Ranking (AWR) | Track website rankings, monitor searches by locality, use metrics to assess rankings | Free trial period and paid plans from $49 to $499 per month |
| 10 | ProRankTracker | Monitor website ranking in multiple languages, track desktop and mobile searches, get up-to-date reports | Free trial period and paid plans from $25 to $180 per month |
| 11 | Moz Pro Rank Checker | Track keyword rankings, perform competitive research, monitor mobile and desktop searches | Free trial period and paid plans from $79 per month |
| 12 | CognitiveSEO | Track SEO rankings by locality, monitor mobile and desktop searches, get alerts | Free trial period and paid plans from $129 per month |
| 13 | Rank Tracker | Track organic search rankings, generate reports, track keywords across multiple languages and locations | Free trial period and paid plans from $8 to $58 per month |
| 14 | Rank Tracker by Link-Assistant.com | Monitor search engine positions, perform geo-specific tracking, perform competitive SEO intelligence | Free trial period and paid plans from $124 per month |
| 15 | Wincher | Track organic search results, get alerts, perform keyword research | Free trial period. €10 per month for a single website, then €3 per month for each additional one. |
Let’s now talk about each of the tools.
Ranktrackify.com is the winner of our comparison, as it offers the best price-performance ratio. Plans start from 7$ / month. Even the smallest plan offers everything you need for rank tracking. All plans include:
Ranktrackify is not a complete complete SEO suite, but when it comes to rank tracking it is definitely a good choice!
Ahrefs is a software suite that contains a wide range of tools for various SEO purposes, including for rank tracking. The Ahrefs rank tracking tool lets you monitor your organic search rankings and gauge your performance against your competitors’.
You can use its interactive graphs to visualize your SEO progress over time, track the percentage of clicks from organic visitors that end up on your website, and more. The rank tracking software also allows you to check if your website ranks in SERP features, such as featured snippets, people also ask, and sitelinks,
You can use it to monitor desktop and mobile rankings across more than 170 countries. It’s also possible to use the tool to evaluate the performance of your competitors. The tool aggregates your competitors’ data and automatically provides you with helpful reports. The ranking updates and reports can be sent regularly to your email inbox.
Ahrefs offers a free 7-day trial period for testing its products. Thereafter, you can opt for any of its paid plans, which starts from $99 per month to $999 per month.
SEMrush is an all-in-one digital marketing toolkit that offers a wide range of capabilities to your SEO efforts. With its Position Tracking tool, you can monitor your organic search rankings for any keyword.
You can use the tool to track your local, regional, and national target keywords in the top 100 organic and paid results. The Position Tracking tool also allows you to carry out competitor analysis and adopt a winning organic content strategy. With its Competitors Discover feature, you can discover the competitors ranking in the top 100 search results for your target keywords.
Furthermore, you can use the Keyword Grouping feature in the Position Tracking tool to group keywords by tags, brand names, or specific words. This makes it easy to manage thousands of search keywords and discover exciting opportunities.
The Rank tracking software also lets you view and compare your search engine rankings in different devices, including desktop and mobile devices. This way, you can easily understand the performance of your website on the current multi-device market and implement effective organic content strategies.
SEMrush offers three subscription options, which are priced according to the extent of features available. They range from $99.95 per month to $399.95 per month. All three plans come with free trial periods.
SERPWatcher is a simple rank tracking tool that allows you to easily monitor the position of your targeted keywords on search engine results. With the tool, you can view the performance of your website in SERP and make appropriate adjustments.
You can use SERPWatcher to track the position of your keywords in both desktop and mobile search results. You can also track the results for specific locations.
It has a two-column interface that lets you view all critical data on a single screen. This saves you the hassle of having to open multiple tabs to see your data.
SERPWatcher provides various metrics for assessing your organic rankings. These metrics include Keyword ranking distribution chart, Estimated visits per month, Biggest changes, and Keyword position flow. It also has the Dominance Index, which assists you in discovering your unique organic traffic performance based on search volumes, tracked keywords, and their positions.
Furthermore, this tool allows you to organize keywords by tags, get daily keyword positions reports, and share interactive ranking reports.
SERPWatcher offers a free 10-day trial period for testing its services. If satisfied, you can go for any of its paid plans, which starts from $29.90 per month.
AuthorityLabs provides a useful rank tracking software that allows you to monitor your SEO performance and make the most of your digital marketing efforts. After providing the locations, keywords, and domains you want to monitor, you’ll get daily automated reports about their rankings in Google, Bing, and Yahoo.
You can use the AuthorityLabs’ Rank Tracker tool to track the search performance of your website by locality. It lets you track the search engine rankings by country, city, or ZIP code. The tool also supports rank tracking for both desktop and mobile devices.
The Rank Tracker displays different types of results that appear for the particular keyword you’re monitoring. These include image carousels, video carousels, basic link results, and featured snippets.
You can also use the tool to monitor the SERPs rankings of your competitors and maintain a leading edge in the competitive digital marketing landscape. Furthermore, the tool allows you to find useful keywords in Google Analytics and improve your SEO results.
The Rank Tracker tool is priced from $49 per month to $450 per month. There is also a free 14-day trial period for testing the tool.
SE Ranking offers a complete set of SEO tools for optimizing and promoting websites on the Internet. With its Keyword Rank Tracker tool, you can monitor keyword positions in Google, Yahoo, and Bing for any device and location.
Alongside monitoring keyword positions, you can use the tool to monitor Google SERP features, your Google Ads positions, and Maps results. It also allows you to scrutinize the rankings of your search competitors and business competitors, and make sound competitive decisions.
You can use the Keyword Rank Tracker to derive insights from the top 100 search results and use this information to improve your SEO efforts. For each keyword, you’ll get data about its various parameters, including traffic forecast, number of search results, search volume, and Google’s suggested bid.
SE Ranking also provides an option for white labeling their rank tracker. You can also create sub-accounts with different levels of privileges for accessing the tool’s data.
The Keyword Rank Tracker is priced according to the number of keywords tracked and the frequency of checking the rankings. Its pricing starts from $23.4 per month for 250 keywords checked every week. There is also a free 14-day trial period for testing the tool.
AccuRanker is a rank tracking tool that provides daily and on-demand keyword ranking updates. It’s also useful in analyzing websites and monitoring search engine results. It supports Google, YouTube, Bing, Yandex, and Baidu search engines.
Since the organic search results are based on several factors—such as platform, time, language differences, and location—AccuRanker considers this and gives you a clear picture of what is happening with your rankings.
With the tool, you can monitor SERP results and search rankings by country, city, or location. You can also monitor the rankings for either mobile devices or desktop devices.
AccuRanker provides an extensive range of metrics for carrying out in-depth keyword analysis. It also supports third-party integration with various tools, including Google Analytics, Google Search Console, and Adobe Analytics.
You can also use the tool to monitor your competitors’ ranking positions and track SERP features, such as featured snippets.
AccuRanker provides up to five free searches per day. For more extended usage, you can go for any of its monthly plans, which starts from $99 per month.
The Keyword Rank Checker by Small SEO Tools is a free tool that lets you track the position of a website in the search engine results (especially Google) for the provided keyword.
Using the tool is easy: you just need to provide the keyword you want to get its rankings and the associated domain name. Then, when you perform the check, it’ll display the position of the specified keyword(s) in the search engine results. You can perform the check by keywords or by the site’s URL.
You can also provide your competitor’s domain name to track their rankings on the search engine results. Although the tool supports Google.com by default, you can also choose other Google TLDs (top-level domains) as per your target country.
The Keyword Rank Checker allows you to provide up to 20 keywords for each check. You can also select whether you want to get the results for desktop, tablet, or mobile devices.
Advanced Web Ranking (AWR) is a rank tracking software that allows you to monitor your website’s rankings in more than 170 countries across desktop, mobile, and local searches. It supports a wide range of search engines, including Google, YouTube, Amazon, DuckDuckGo, Baidu, and Yandex.
Depending on your requirements, AWR allows you to select any location in the world, down to a country, state, or city. In case you need more accurate results, you can provide the GPS coordinates of the location you want to monitor. You can also use the tool to get the search results of your competitors and monitor their visibility in SERPs.
Furthermore, the ranking reports can be delivered into your email inbox on-demand or by schedule—monthly, biweekly, weekly, or daily. You can even use interactive reports to visualize your SEO progress over time and derive more insights from the data.
It also has a wide range of performance metrics that will enhance your visibility into your organic presence and assess your rankings more effectively. Some of these metrics include Average Rank, Estimated Visits, Click Share, Market Share (share of voice), and Visibility. To get more metrics, you can integrate AWR with other data sources, such as Google Analytics (goal completions, visits), Google Search Console (impressions, clicks), and more.
AWR offers a free 30-day trial period for exploring its core features. Beyond which, you can subscribe to any of its paid plans, which starts from $49 per month to $499 per month.
ProRankTracker is a rank monitoring and reporting tool that is designed to provide up-to-date results on the performance of your website. With the tool, you can get an exhaustive picture of your rankings (deep to the top 100 results) and make the most of your SEO efforts.
It provides an intuitive interface and extensive reporting capabilities in multiple languages, including English, Dutch, Italian, German, French, and Spanish. You can get the reports of your tracked terms daily or on-demand.
ProRankTracker supports all the popular search engines, such as Google, Amazon, YouTube, Bing, and Yahoo. You can also use it to monitor organic desktop and mobile search results. It also supports other search elements, such as Google My Business listings and Google Map listings.
You can use the tool to monitor your website performance from all locations around the world with any set language. Furthermore, the tool allows you to find additional keyword ideas for your website, perform a site audit on your website, get keyword search volume data, analyze your competitors’ rankings, and more.
ProRankTracker offers a free 7-day trial plan for exploring its features. Thereafter, you can subscribe to any of its monthly plans, which starts from $25 per month to $180 per month.
The Moz Pro Rank Checker is another great tool that lets you track your keyword rankings and accelerate your search strategy. It supports all the major search engines in more than 200 countries. You can track your rankings across Google, Google Mobile, Yahoo, and Bing search engines.
With the tool, you just need to specify a keyword, URL, search engine, and country. Then, it’ll generate a comprehensive report of your rankings, keyword metrics, and more. You can use the tool to perform competitive research, look for potential keywords you may want to rank for, and analyze the difficulty of ranking a keyword on SERPs.
The Moz Pro Rank Checker is also useful in analyzing keywords by search volume, tracking keywords for the long-term, and performing other SEO analytics tasks.
The tool will assist you to monitor your website’s ranking performance on SERP over time and get valuable data for making sound decisions. You can also use it to compare and optimize your customers’ search behavior on both desktop and mobile devices—down to the local and national levels.
The Rank Checker comes with a subscription to the Moz Pro bundle of SEO tools. Moz Pro offers a free 30-day trial period. Its subscription plans start from $79 per month.
CognitiveSEO has a wide range of SEO tools to meet the various needs of digital marketing professionals. With its SERP Checker tool, you can track your SEO rankings at a global, local, and mobile level.
You can use the SERP Checker to perform desktop, mobile, and local monitoring for all your tracked keywords across multiple locations and languages. This way, you can get accurate weekly or daily reports about the positions of your keywords.
It gives you complete visibility into your search volume data and keyword performance so that you can make the best strategic decisions. For example, you can use the insights to identify trends, perform competitor analysis, enhance your content marketing plans, and get profitable keyword ideas.
Furthermore, you can configure the SERP Checker tool to send you instant alerts whenever there is a sudden change with your tracked keywords. This allows you to find a solution to any emerging issues or adjust your SERPs or SEO strategies as fast as possible.
CognitiveSEO also allows you to personalize the look and feel of the rank tracking software, create white-labeled SEO reports, and schedule PDF reports for automatic distribution.
There is a 7-day free trial period for testing the tool. Thereafter, you can go for any of its paid plans, which starts at $129 per month.
Rank Tracker is an all-inclusive tool that lets you track your organic search engine rankings and get ahead in SEO. With the tool, you can monitor your keywords’ performance over time, get useful notifications of any ranking changes, and generate visual overviews as your website moves up or down the search engine results.
It allows you to track keywords across multiple languages, browsers, and locations—both globally and locally. You can use the tool to monitor the performance of your keywords on desktop, mobile, and tablet devices.
Rank Tracker compiles data from the top 100 search results, which allows you to identify new opportunities to boost your organic presence. It also lets you perform an on-site SEO audit and discover any issues that may impair your website’s health.
Rank Tracker allows you to generate up-to-date and simple reports that can be scheduled for delivery on a monthly, weekly, or daily basis. It also supports on-demand reporting capabilities. This way, you can quickly produce ad hoc performance reports whenever you require them. You can share the reports in any format you want—PDF, CSV, Excel, or using a custom shareable link.
There is a free 10-day trial period for testing the tool. Beyond which, the paid plans range from $8 per month to $58 per month.
Link-Assistant.com offers a wide range of Internet marketing tools for the SEO industry. Its Rank Tracker tool is designed to simplify the task of monitoring search engine positions and identifying profitable, high-traffic keywords.
With the Rank Tracker, you can perform geo-specific monitoring for all your tracked keywords. If you want to track desktop or mobile rankings for any location or language, you can use the tool to get accurate results. It provides ranking reports for the precise location of your choice—by city, state, country, or even a street address.
Rank Tracker has integrated all the popular keyword research tools into one platform. Some of these tools include Google Ads Keyword Planner, Google Analytics, Related Questions, and Related Searches. So, you can quickly find exciting opportunities to boost your SEO campaigns.
You can also use the tool to perform competitive SEO intelligence on any search engine you want. This will allow you to assess your competitors’ SEO tactics and adjust your strategies as appropriate.
Furthermore, the tool lets you generate customizable and white-labeled reports. You can schedule the reports to be delivered automatically as a custom HTML email, plain text, PDF attachment, or direct link.
There is a free version that allows you to access limited features of the tool. Otherwise, you can go for either Rank Tracker Professional or Rank Tracker Enterprise, which costs $124 per year and $299 per year, respectively.
Wincher is a simple tool you can use to keep track of your organic search results and improve your SEO rankings. It provides an update of your keyword positions on a daily basis, allowing you to get up-to-date and accurate data about your SEO campaigns.
Wincher sends an alert whenever there is an important change with your tracked keywords. So, you’ll not need to log into the platform daily to view your ranking updates.
You can use the tool to perform keyword research and discover the types of terms used by your target audience and competitors. This way, you can find new ways to create compelling content that will rank high in search engine results.
Wincher also allows you to categorize your keywords into different groups. This can help evaluate the progress of your rankings and discovering hidden opportunities.
If you want to export data from the tool, you can do so by using PDF or CSV formats. It’s also possible to schedule reports to be delivered to your email every week or every month.
Wincher offers a free 14-day trial period for evaluating its features. Beyond which, you can pay €10 per month for a single website. Additional websites are each priced at €3 per month.
When it comes to monitoring the performance of your keywords on organic search results, you can’t afford to waste time manually sifting through data.
With a good tool, you can leverage keyword performance data and take your SEO efforts to the next level, all without breaking your back.
We hope that this review of the top 15 rank tracking software will help you in finding the right one to make the most of your SEO campaigns in 2020.
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